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Head of Digital Marketing

Position/Type:
Legal Marketing, Legal Business Development
Level:
C-level/Director
Location:
London
Job Term:
Permanent
Salary Description:
To £150, 000 + bonus & benefits
Posted:
11/06/2017
Recruiter:
Anthem Consulting
Job Ref:
FM10991

Global Head of Digital Marketing – brand new appointment with global remit in major global law firm leading the firm’s digital and online strategy.

 

This global law firm is one of the Acritas elite.  It has a truly global marketing and business development function which has been heavily invested in with new infrastructure and a number of key new global hires.

 

In this new Global Head of Digital Marketing role you will lead all the firm’s digital and online strategy covering the firm’s websites, emarketing and ecommerce as well as social media and database marketing programmes. You will develop the content strategy and in particular an online thought leadership programme with the aim of strengthening relationships with clients and acquiring new clients. Business development is a key part of the role as you will use online platforms as a lead generation tool.  You will ensure that the global databases meet the needs of the business and embed cultural change towards digital marketing within the business.  You will also manage a team of 20 globally.  You will keep up to date with the latest digital trends and play an advisory role to the business.

 

You will have a significant track record in a leadership digital marketing role within professional services and ideally have an MBA and strong business understanding of how digital marketing can be used to win new business.  You will have had international exposure and be accustomed to working with complex digital platforms and databases in a matrix structure.

Closing Date:
01/10/2017

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