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Part-Time Marketing Technology Manager - 3 days per week

Legal Marketing, Legal Business Development
Job Term:
Part Time
Salary Description:
Leighton Taylor Consulting
Job Ref:

An excellent part-time opportunity has arisen for a Marketing Technology Manager to join a leading international legal practice which operates at the forefront of the legal industry and has a truly global presence.

The marketing technology team implements and manages the firm’s integrated marketing information systems and digital marketing communications channels. The team, and this role in particular, is responsible for the technologies that support core BD and marketing processes, including but not limited to experience collection, contact management, email marketing, pitching and opportunity management, CV management, events, client segmentation and marketing analytics. In addition, the team more broadly manages the firm's digital channels including public and client websites, mobile apps, content libraries, social media, blogs, RSS feeds and news aggregators. These two broad areas of marketing technology activity support each other and overlap, providing a broad and clear view of interactions with clients. The team also provides support to the internal communications team and wider marketing function on the firm’s intranet platform.

The Marketing Technology Manager will be required to work Wednesday to Friday each week and will be responsible for helping to deliver the firm's strategy to harness cutting-edge technology, including marketing automation tools, to deliver a 360⁰ view of the firm's clients, using data to drive insight and decisions relating to client relationship management, pipeline management and marketing activity. This includes driving through the adoption of existing and new marketing technologies by the global marketing, business development and communications team through internal communications, the development of working practices to support the successful use of technology and the development and management of extensive training programmes for all users.

The successful applicant will be an enthusiastic and experienced marketing technology expert with an excellent knowledge of applying technologies in a B2B environment and an understanding of the advanced use and development of CRM, pitch-support and lead generation, email marketing and marketing automation technologies in B2B industries. Although the chosen candidate may not yet have worked with all these types of technology a love of and ability to get to grips with new technologies quickly is essential. In addition the Marketing Technology Manager will need to be proactive, tenacious, committed and an effective people manager with the ability to help and develop team members and must possess superb communication skills, written and oral including an ability to translate complex technical knowledge into simple concepts and language. Experience of managing external suppliers and agencies and of acting as an internal consultant or adviser are pre-requisite.

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