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Global Senior Digital Marketing Manager - International

Legal Marketing, Legal Business Development
Europe, Australia
Job Term:
Salary Description:
Anthem Consulting
Job Ref:

Senior Digital Marketing Manager - Global | Leading global consultancy

Sydney, Melbourne or Hong Kong based


·         Senior role managing digital marketing across the world

·         Develop, improve and enhance integrated, multi-channel digital campaign strategy

·         Technical and strategic digital marketing role focused on customer acquisition, engagement and experience

·         Reporting into the Global Chief Marketing Officer

This role is with a highly reputable, world leading and innovative consulting firm who is looking for an experienced, technically savvy and creative Senior Digital Marketing Manager - Global.

The Senior Digital Marketing Manager - Global will be responsible for developing global digital marketing strategies to integrate local and global marketing priorities and support delivery on global business development objectives.

Role responsibilities

·         Developing global digital marketing strategy including the integration of global and local marketing plans and incorporating SEO and social media strategy.

·         Run digital marketing campaigns to maximise new business leads through the website, mobile and other digital channels.

·         Own the global insights and publications strategy, working closely with the marketing, business development and editorial teams to produce content.

·         Increase traffic, lead generation, client engagement and reach, covering paid, owned and earned media across channels and platforms.

·         Manage and own the global website.

·         Advise on marketing technology platforms to support and deliver digital marketing strategy.

·         Research and investigate new digital trends and technology, and pitch ideas to global senior management.

·         Migrate and implement new marketing technology.

·         Participate in the CRM project working group and project manage the implementation globally.


Required skills and qualifications

·         5-8 years' experience in a similar role, ideally within a B2B environment.

·         Experience managing a website, preferably using Sitecore software.

·         Experience using Google Analytics and Search Console with the ability to analyse data sets and troubleshoot issues relating to the health of the website.

·         Ability to demonstrate an understanding of the marketing technology stack, including website hosting infrastructure, and its role in the organisation.

·         Experience running or working on website migration projects and/or software upgrades.

·         Experience managing 3rd party suppliers.

·         Intermediate to advanced knowledge of HTML code.

·         Previous use of marketing automation software or similar.

·         Understanding persona based user journey mapping across multiple digital channels.

·         Budget management experience.

·         Degree or professional diploma qualified in digital marketing or communications highly regarded.

Closing Date:

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