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Senior marketing executive

Position/Type:
Legal Marketing
Level:
Other
Location:
North West & Yorkshire, London
Job Term:
Permanent
Salary Description:
£35, 000-£40, 000
Posted:
29/04/2019
Recruiter:
Doughty Street Chambers
Job Ref:

Reporting to the business development director, the senior marketing executive will help our barristers showcase and gain recognition for their expertise, and ensure clients and targets are fully aware of our work and how we may be able to assist. Working closely with those delivering BD and events, you will assist by developing innovative marketing initiatives and reporting on their effectiveness. Although the role has no direct reports, you will work closely with the Manchester-based marketing assistant, to whom tasks can be deputed as necessary.

You will also be responsible for the management of our website, social media and digital channels, as well as collating content for our electronic client communications. You will identify and co-ordinate submissions to industry awards and directories. You will update and produce new marketing collateral, and engage with the press by fielding enquiries and managing press releases and conferences. 

Profile raising & communications 

  • Taking primary responsibility for our website and its content, as well as managing the relationship with our web designers; assisting barristers in the drafting of news updates and their website profiles; ensuring a fair and balanced presentation of the casework of all practice teams in line with our news policies. Advising and guiding the Marketing Assistant where required on the processing of website updates. 
  • Designing a system which ensures we pro-actively identify and market barristers’ high-profile cases and other work. 
  • Overseeing our social media accounts, and advising on appropriate content. 
  • Engaging with barristers to identify and develop core themes and topics for seminars, white papers, video content, and other thought leadership initiatives, and ensuring that content is delivered through our events, e-newsletter, blogging and other digital outlets. 
  • Liaising with barristers, clerks and business development team to design and deliver targeted campaigns. 
  • Development of all marketing collateral and content for client pitch documents, team brochures, and other marketing collateral, as well as regular subsequent review for potential improvements and updates. 
  • Co-ordinating processes for making submissions to industry awards and legal directories, engaging with barrister team leaders as appropriate, and managing the work of the Marketing Assistant, as well as managing relationships with external agencies tasked to provide assistance. 
  • Fielding press queries and cultivating relationships with key press contacts. 

Client Data 

  • Ensuring client data and information are accurate at all times through close communication with practice management colleagues, barristers, and others.

Person Specification: 

Qualifications 

  • Educated to Degree Level desirable but not essential; CIM qualification advantageous. 

Experience 

  • Experience of marketing in a professional services environment is essential; previous experience of a legal services business would be helpful but is not essential. 

Skills and Competencies 

  • Demonstrable understanding of e-marketing and content marketing techniques, as well as good experience of digital marketing.
  • Ability to communicate effectively with a range of stakeholders at a senior level.
  • Ability to multi-task under pressure and meet tight deadlines.
  • Excellent organisational skills including the ability to manage and prioritise workloads.
  • Awareness of and commitment to principles of Equality and Diversity. 

Closing Date:
01/06/2019

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